El-dokan completes pre-seed round: A group of local and regional investors, including EFG EV and Flat6Labs, 500 Global, and Hala Ventures, led a $550,000 pre-Seed round for el-dokan, the first company of its kind in the MENA area to offer enterprise e-commerce technology. To know more on the topic read on.
Every retailer’s business strategy today includes e-commerce, and platforms and technology providers are vying to offer merchants the finest tools possible to help them expand and streamline their operations. In its most recent incarnation, el-dokan offers e-commerce APIs for large- and medium-sized retailers as well as startups, enabling them to create highly customized and personalized e-commerce stores. This is in contrast to businesses like Shopify and other regional shop builders whose focus is to address the needs of smaller retailers.
El-dokan, an Egyptian startup that debuted in late 2020, primarily targets large retailers and chain stores looking to grow their e-commerce market share, boost sales, and automate operations.
Utilizing “headless e-commerce technology,” el-dokan provides the best technological foundation for tech teams to create highly customizable e-commerce with the greatest amount of flexibility, assisting businesses in responding more quickly to changing customer demands and keeping up with the industry’s rapid changes.
With 300+ open API endpoints, it not only targets retailers but also software firms and developers who work closely with businesses wishing to quickly and affordably construct their online storefronts.
Ahmed Maher, co-founder, and CEO of el-dokan commented on the news, stating that the company’s ability to gain investors’ trust and close its pre-Seed round is largely due to the fact that el-dokan is one of the extremely limited numbers of businesses that focus on developing advanced software using cutting-edge technologies like headless, composable e-commerce architecture.
“The majority of retailers have frequently demonstrated their willingness to either upgrade to more flexible and innovative technology or replace the traditional e-commerce methods. By enabling retailers to increase sales while lowering maintenance costs, the technology developed by el-dokan “changes the equation” and enables our merchants to swiftly and easily create API connections with our partners to assure the greatest levels of operational efficiency. The chief technology officer (CTO) and co-founder of el-dokan, Mohamed Yousry, stated that our platform can easily interact with any third-party providers, including payment, shipping, point of sale (POS), and enterprise resource planning (ERP) systems.
“In light of the significant influence el-dokan has had on enterprise businesses in the MENA region and the rapid growth we’ve seen so far, we’re thrilled that our clients were able to achieve $45 million GMV after switching from other well-known software programs that don’t address their current challenges.
Procter & Gamble (P&G), Misr Pharmacies, Mobily, Zahran shops, Apple Premium vendor Switch Plus, as well as supermarket delivery service Appetito, are just a few of the international clients we now serve.
And this proves that regionally based digital businesses can compete globally by creating cutting-edge solutions that are trusted by major, global brands, said Yousry.
With EFG EV among its earliest investors, Walid Hassouna, CEO of valU, the top buy now pay later (BNPL) platform in Egypt, expressed his joy over the company’s successful completion of its maiden investment round. With el-dokan and its all-star staff, who are able to carve out a space for themselves in the quickly-evolving e-commerce business, “we are looking forward to exciting times ahead,” added Hassouna.