Arabic AI customer experience takes centre stage as Etihad Salam Telecom Company and Quality Business Solutions sign an MoU to co develop the Salam CX platform for Saudi organisations.
The partners aim to deliver the region’s first Arabic first CX suite for enterprises, government agencies, and SMEs, aligned with Saudi Vision 2030.
The platform applies speech recognition, natural language processing, agentic AI, Arabic dialect modelling, machine learning, and cloud integration to modernise CX at scale.
Arabic AI customer experience: What You Need to Know
Salam and QBS will co develop an Arabic first CX suite for rapid, locally supported deployment across Saudi organisations.
Recommended tools to accelerate Arabic AI customer experience
- CloudTalk: Cloud contact centre for voice, call routing, and analytics.
- KrispCall: Unified business telephony for multi channel customer support.
- Zonka Feedback: Voice of Customer collection, surveys, and NPS tracking.
- IDrive: Secure cloud backup for call recordings and CX data.
- 1Password: Enterprise password and access management for CX teams.
- Tresorit: Encrypted cloud storage for policies and knowledge bases.
- Auvik: Network monitoring to keep CX infrastructure reliable.
Salam and QBS Join Forces
Salam has entered a strategic partnership with QBS to create the Salam CX platform, positioned as the region’s first Arabic first CX solution. The agreement focuses on rapid deployment, local support, and measurable outcomes for SMEs and large enterprises.
Salam Chief Business Officer Abdullah Mohammad Khorami said the platform is engineered to understand the nuance of Arabic language, culture, and business needs. QBS Chief Executive Officer Ahmad Abu Qaoud said the collaboration combines Salam’s technical depth with QBS delivery expertise to enable scale and speed without adding operational complexity.
Building an Arabic AI customer experience standard
Salam CX targets a new baseline for Arabic AI customer experience across sectors in the Kingdom. The platform aims to reduce setup effort, improve service quality, and reflect the realities of Arabic speaking customers and operators.
By centring Arabic language and dialect intelligence, the partners seek to make Arabic AI customer experience accessible to organisations at different stages of digital maturity.
What’s Inside Salam CX
The Salam CX platform Saudi Arabia release is positioned as a full featured engagement and operations suite that combines advanced AI with practical tools.
- Voice of Customer analytics, to capture sentiment and prioritise action across channels for stronger Arabic AI customer experience outcomes.
- Callbots, chatbots, and voicebots, to handle high volume requests with an Arabic dialect AI chatbot that recognises intent and responds naturally.
- Speech analytics, to convert voice into insights using speech recognition tuned to Arabic for service quality and compliance.
- Conversational data access, to let staff query organisational data and support quick decisions at the frontline.
- Dynamic knowledge management, to centralise domain knowledge for agents and bots with consistent, current responses.
- Cloud integration, to enable secure scale and straightforward plug and play adoption for mixed skill teams.
Localised natural language processing and Arabic dialect modelling underpin inclusive, high quality Arabic AI customer experience across diverse dialects and use cases.
Alignment with National Priorities
Salam CX directly supports Saudi Vision 2030 priorities for AI adoption and intelligent automation. Saudi Arabia represents the largest digital economy in MENA, valued at more than SR495 billion, an estimated 131.9 billion dollars, in 2024 and contributing 15 percent of GDP.
The platform’s usability focus aligns with the Saudi Data & AI Authority, SDAIA agenda, making Arabic AI customer experience scalable for organisations beyond early adopters. It positions an Arabic first CX framework that complements national digital policy and enterprise transformation.
Fast Deployment, Lower Complexity
The partners state that Salam CX supports plug and play rollout to remove blockers that slow digital programmes. This approach helps teams shift from pilots to production and achieve value faster, which is central to Arabic AI customer experience success.
Security remains essential as adoption grows. Guidance on prompt injection risks in AI systems and AI cybersecurity benchmarks can support resilient deployments that protect customer trust.
Implications for the Kingdom’s CX Landscape
Advantages: Salam CX can raise service standards by grounding automation in Arabic language nuance, cultural context, and local compliance. Its modular design and cloud delivery shorten time to value for teams with limited resources. The result is broader access to Arabic AI customer experience across public and private sectors, with alignment to national digital goals.
Considerations: Success depends on robust data governance, clear oversight, and secure integration. Consistent performance across dialects requires continuous tuning and quality assurance. Organisations should plan ongoing improvement and strengthen defences against evolving threats, including ransomware, where insights on using AI to stop ransomware can complement Arabic AI customer experience initiatives.
Build, secure, and scale your CX stack
- Bitdefender: Endpoint protection to safeguard AI powered service operations.
- EasyDMARC: Email authentication and deliverability for trusted outreach.
- Tenable Vulnerability Management: Reduce risk across CX infrastructure.
- Plesk: Simplify hosting for CX applications and integrations.
- Optery: Remove employee data from broker sites to protect privacy.
- Passpack: Team password sharing with audit trails.
- Foxit PDF Editor: Streamline document workflows and CX content updates.
Conclusion
Salam and QBS are bringing an Arabic first platform to market with a clear focus on measurable value and rapid deployment. The move advances Arabic AI customer experience for the Kingdom.
With features spanning VOC, bots, speech analytics, and knowledge management, plus an Arabic dialect AI chatbot, the solution targets production outcomes rather than pilots.
As Vision 2030 accelerates digital adoption, Salam CX offers a practical route to scale intelligent services with an Arabic AI customer experience model designed for inclusion, adaptability, and national priorities.
Questions Worth Answering
What is Salam CX?
It is an Arabic first AI platform from Salam and QBS designed to automate and enhance customer service using speech, NLP, machine learning, and cloud integration.
Who benefits from the platform?
Enterprises, government bodies, and SMEs across Saudi Arabia that serve Arabic speaking customers across multiple dialects and contexts.
What differentiates it from other tools?
It centres Arabic language nuance and culture with native capabilities, including an Arabic dialect AI chatbot, rather than retrofitted add ons.
How does it support national goals?
It aligns with Saudi Vision 2030 by enabling AI driven automation and scalable Arabic AI customer experience that matches local needs.
How quickly can teams deploy it?
The platform supports plug and play rollout, which reduces setup effort and speeds the path to production.
Which core features are included?
Voice of Customer analytics, bots, speech analytics, conversational data access, knowledge management, and cloud integration.
Is security addressed?
The partners advocate responsible deployment. Organisations should apply security best practice and consult guidance on AI threat risks and benchmarks.
About Salam
Etihad Salam Telecom Company is a leading innovator in the Saudi telecommunications market. It delivers advanced connectivity and digital solutions that support national priorities and enterprise needs.
Salam applies deep technical expertise to create scalable services that match local standards and regulatory requirements. The company serves public and private sector clients.
The Salam CX initiative places Arabic language and culture at the centre of service innovation to strengthen Arabic AI customer experience across the Kingdom.
About Quality Business Solutions (QBS)
Quality Business Solutions provides engineering and delivery capabilities that accelerate enterprise grade deployments. The company partners with technology providers to scale programmes efficiently.
QBS focuses on predictable rollout, local support, and measurable value creation for customers. Its services span deployment, optimisation, and ongoing improvement.
Through Salam CX, QBS brings Arabic first AI functionality to market for organisations across Saudi Arabia.
About Abdullah Mohammad Khorami
Abdullah Mohammad Khorami is Chief Business Officer at Salam. He focuses on converting advanced technologies into clear outcomes for customers.
He leads the Salam CX programme with emphasis on Arabic language nuance and cultural context across design and delivery stages.
His leadership reflects Salam’s commitment to an Arabic first approach to customer experience innovation at national scale.
Explore more: Tresorit for teams, Tenable solutions, LearnWorlds training. Build skills and secure your CX stack today.
Arabic AI customer experience takes centre stage as Etihad Salam Telecom Company and Quality Business Solutions sign an MoU to co develop the Salam CX platform for Saudi organisations.
The partners aim to deliver the region’s first Arabic first CX suite for enterprises, government agencies, and SMEs, aligned with Saudi Vision 2030.
The platform applies speech recognition, natural language processing, agentic AI, Arabic dialect modelling, machine learning, and cloud integration to modernise CX at scale.
Arabic AI customer experience: What You Need to Know
Salam and QBS will co develop an Arabic first CX suite for rapid, locally supported deployment across Saudi organisations.
Recommended tools to accelerate Arabic AI customer experience
- CloudTalk: Cloud contact centre for voice, call routing, and analytics.
- KrispCall: Unified business telephony for multi channel customer support.
- Zonka Feedback: Voice of Customer collection, surveys, and NPS tracking.
- IDrive: Secure cloud backup for call recordings and CX data.
- 1Password: Enterprise password and access management for CX teams.
- Tresorit: Encrypted cloud storage for policies and knowledge bases.
- Auvik: Network monitoring to keep CX infrastructure reliable.
Salam and QBS Join Forces
Salam has entered a strategic partnership with QBS to create the Salam CX platform, positioned as the region’s first Arabic first CX solution. The agreement focuses on rapid deployment, local support, and measurable outcomes for SMEs and large enterprises.
Salam Chief Business Officer Abdullah Mohammad Khorami said the platform is engineered to understand the nuance of Arabic language, culture, and business needs. QBS Chief Executive Officer Ahmad Abu Qaoud said the collaboration combines Salam’s technical depth with QBS delivery expertise to enable scale and speed without adding operational complexity.
Building an Arabic AI customer experience standard
Salam CX targets a new baseline for Arabic AI customer experience across sectors in the Kingdom. The platform aims to reduce setup effort, improve service quality, and reflect the realities of Arabic speaking customers and operators.
By centring Arabic language and dialect intelligence, the partners seek to make Arabic AI customer experience accessible to organisations at different stages of digital maturity.
What’s Inside Salam CX
The Salam CX platform Saudi Arabia release is positioned as a full featured engagement and operations suite that combines advanced AI with practical tools.
- Voice of Customer analytics, to capture sentiment and prioritise action across channels for stronger Arabic AI customer experience outcomes.
- Callbots, chatbots, and voicebots, to handle high volume requests with an Arabic dialect AI chatbot that recognises intent and responds naturally.
- Speech analytics, to convert voice into insights using speech recognition tuned to Arabic for service quality and compliance.
- Conversational data access, to let staff query organisational data and support quick decisions at the frontline.
- Dynamic knowledge management, to centralise domain knowledge for agents and bots with consistent, current responses.
- Cloud integration, to enable secure scale and straightforward plug and play adoption for mixed skill teams.
Localised natural language processing and Arabic dialect modelling underpin inclusive, high quality Arabic AI customer experience across diverse dialects and use cases.
Alignment with National Priorities
Salam CX directly supports Saudi Vision 2030 priorities for AI adoption and intelligent automation. Saudi Arabia represents the largest digital economy in MENA, valued at more than SR495 billion, an estimated 131.9 billion dollars, in 2024 and contributing 15 percent of GDP.
The platform’s usability focus aligns with the Saudi Data & AI Authority, SDAIA agenda, making Arabic AI customer experience scalable for organisations beyond early adopters. It positions an Arabic first CX framework that complements national digital policy and enterprise transformation.
Fast Deployment, Lower Complexity
The partners state that Salam CX supports plug and play rollout to remove blockers that slow digital programmes. This approach helps teams shift from pilots to production and achieve value faster, which is central to Arabic AI customer experience success.
Security remains essential as adoption grows. Guidance on prompt injection risks in AI systems and AI cybersecurity benchmarks can support resilient deployments that protect customer trust.
Implications for the Kingdom’s CX Landscape
Advantages: Salam CX can raise service standards by grounding automation in Arabic language nuance, cultural context, and local compliance. Its modular design and cloud delivery shorten time to value for teams with limited resources. The result is broader access to Arabic AI customer experience across public and private sectors, with alignment to national digital goals.
Considerations: Success depends on robust data governance, clear oversight, and secure integration. Consistent performance across dialects requires continuous tuning and quality assurance. Organisations should plan ongoing improvement and strengthen defences against evolving threats, including ransomware, where insights on using AI to stop ransomware can complement Arabic AI customer experience initiatives.
Build, secure, and scale your CX stack
- Bitdefender: Endpoint protection to safeguard AI powered service operations.
- EasyDMARC: Email authentication and deliverability for trusted outreach.
- Tenable Vulnerability Management: Reduce risk across CX infrastructure.
- Plesk: Simplify hosting for CX applications and integrations.
- Optery: Remove employee data from broker sites to protect privacy.
- Passpack: Team password sharing with audit trails.
- Foxit PDF Editor: Streamline document workflows and CX content updates.
Conclusion
Salam and QBS are bringing an Arabic first platform to market with a clear focus on measurable value and rapid deployment. The move advances Arabic AI customer experience for the Kingdom.
With features spanning VOC, bots, speech analytics, and knowledge management, plus an Arabic dialect AI chatbot, the solution targets production outcomes rather than pilots.
As Vision 2030 accelerates digital adoption, Salam CX offers a practical route to scale intelligent services with an Arabic AI customer experience model designed for inclusion, adaptability, and national priorities.
Questions Worth Answering
What is Salam CX?
It is an Arabic first AI platform from Salam and QBS designed to automate and enhance customer service using speech, NLP, machine learning, and cloud integration.
Who benefits from the platform?
Enterprises, government bodies, and SMEs across Saudi Arabia that serve Arabic speaking customers across multiple dialects and contexts.
What differentiates it from other tools?
It centres Arabic language nuance and culture with native capabilities, including an Arabic dialect AI chatbot, rather than retrofitted add ons.
How does it support national goals?
It aligns with Saudi Vision 2030 by enabling AI driven automation and scalable Arabic AI customer experience that matches local needs.
How quickly can teams deploy it?
The platform supports plug and play rollout, which reduces setup effort and speeds the path to production.
Which core features are included?
Voice of Customer analytics, bots, speech analytics, conversational data access, knowledge management, and cloud integration.
Is security addressed?
The partners advocate responsible deployment. Organisations should apply security best practice and consult guidance on AI threat risks and benchmarks.
About Salam
Etihad Salam Telecom Company is a leading innovator in the Saudi telecommunications market. It delivers advanced connectivity and digital solutions that support national priorities and enterprise needs.
Salam applies deep technical expertise to create scalable services that match local standards and regulatory requirements. The company serves public and private sector clients.
The Salam CX initiative places Arabic language and culture at the centre of service innovation to strengthen Arabic AI customer experience across the Kingdom.
About Quality Business Solutions (QBS)
Quality Business Solutions provides engineering and delivery capabilities that accelerate enterprise grade deployments. The company partners with technology providers to scale programmes efficiently.
QBS focuses on predictable rollout, local support, and measurable value creation for customers. Its services span deployment, optimisation, and ongoing improvement.
Through Salam CX, QBS brings Arabic first AI functionality to market for organisations across Saudi Arabia.
About Abdullah Mohammad Khorami
Abdullah Mohammad Khorami is Chief Business Officer at Salam. He focuses on converting advanced technologies into clear outcomes for customers.
He leads the Salam CX programme with emphasis on Arabic language nuance and cultural context across design and delivery stages.
His leadership reflects Salam’s commitment to an Arabic first approach to customer experience innovation at national scale.
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