Paratus Angola is the new name for Internet Technologies Angola (ITA), a provider of telecommunications services in Angola. The name has been changed to Paratus Angola, placing it under the parent firm Paratus Group’s larger network.
ITA will begin conducting business as “Paratus Angola” with immediate effect. This identity identifies the company within the larger network of the group and pays homage to its Angolan roots, which are the source of a 19-year heritage.
Why rebrand to Paratus Angola?
The rebranding, according to a statement from the company, aims to align ITA’s brand identity with that of the larger Paratus Group in order to support its overall vision of providing a cost-effective network and enabling clients to take advantage of the potential for access to additional resources and seamless integration across the transcontinental network Paratus in Africa.
The announcement of the company’s rebranding states that the overall vision of the company, which is to deliver effective, affordable network solutions with the ultimate goal of transforming the continent’s digital landscape, places a premium on brand identity synergy between ITA and the larger Paratus Group.
The brand rebranding capitalizes on the possibility for clients to get access to more resources and experience seamless integration throughout the transcontinental network Paratus in Africa.
By ensuring that it develops and provides a top-notch network that keeps its clients linked, Paratus, which connects more than 35 African countries through its network, has taken the next step in growing its presence on the continent.
The makeover of ITA’s identity, according to Paratus Global CEO Barney Harmse, is a significant step toward mobilizing a unified brand strategy towards Paratus Global’s ambition to transform Africa through great digital infrastructure and customer service.
What about Paratus’ brand strategy?
“The rethinking of ITA’s identity is a significant step toward deploying a unified brand strategy towards our broader objective as Paratus to transform Africa through first-rate digital infrastructure and customer service. Therefore, Paratus Angola will continue to be committed to upholding the efficiency, accessibility, and dependability for which we are known, according to Paratus Group CEO and Executive Chairman-designate Barney Harmse.
A highly sophisticated network hub is about to be established by the company in the nation thanks to years of infrastructure investments, such as the recent establishment of fiber connections to the Democratic Republic of the Congo (DRC), the opening of a new data center in Namibia, and the inclusion of new submarine cables like the “Google Equiano Cable” (for which Paratus was the landing partner when the cable landed in Namibia on the 1st).
The official brand introduction for Paratus Angola took place on Friday, July 8, at the business’s Angolan headquarters in Luanda, despite the fact that the desire to rebrand ITA has already been made public.
Francisco Pinto Leite, Director-General for Paratus Angola, also spoke at the ceremony with Harmse.
Southern African needs for digital transition
“The Southern African region, as well as the continent as a whole, must undergo a digital transition. The potential that more connectivity brings with it, particularly in health, education, and job development, is something that we aspire to significantly impact on the lives of millions of our people by continuously expanding our networks,” Leite said.
As a company that was born and raised in Africa, Angola will continue to be a key component of Paratus Group’s development goal, according to Paratus.
Paratus investments so far
The investments made by the Paratus Group in southern Africa include seven offices in the SADC region, serving as Google’s Equiano Cable’s landing partner in Namibia, establishing fiber connections to the Democratic Republic of the Congo (DRC), four data centers—two of which are in Angola—five satellite teleports with more than 4,000 customer sites, and fiber and microwave coverage connecting 18 provinces in Angola.
A bit of history
ITA was established in February 2003 and now has 6 operational offices with close to 200 employees, serving the full 1,246,700 square kilometer region of Angola.
The parent business Paratus Group, which has operations in 35 African nations, intends to increase its income within the next five years by taking advantage of its cumulative investments in the region.
“ITA began with the goal of connecting Angola in order to create a superior network in Southern Africa. We have secured connectivity across all 18 provinces of Angola some two decades later. As a member of the Paratus Group, we can efficiently serve clients in more than 35 African nations and have access to qualified personnel in each of the seven nations where we have business operations. As we move forward, Paratus Angola aims to connect the entire region with its top-notch network and, eventually, the entire continent, according to Rolf Mendelsohn, co-founder of the ITA and CTO of the Paratus Group.